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The Swedish start-up company Havredals is launching a new product: Hädde Matlagning, which is sold as an oat-based alternative to cooking cream.

Havredals entered the marked a year ago with an oat drink, branded as 100 pct. Swedish, based on very few and pure ingredients. Now next step is revealed: Hädde Matlagning, produced in Sweden from Swedish oats and rapeseed oil.

– We want to show that it is possible to make good plant-based products without a range of emulsifiers and stabilizers. With Hädde, we hope to inspire more people to start cooking plant-based, says the company’s founder Per-Johan Thörn in a press release.

The name Hädde is a new word inspired by the way people talk about the product (Havre + grädde = Hädde). At the same time the company must comply with the rules on how plant-based dairy alternatives may be marketed in Sweden and the EU — rules that may become even stricter in the future. The new product can be purchased in ICA, selected Coop stores and Bergendahls.

Read more HERE

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In many homes it is an issue whether it is okay to drink directly from the milk package. But the fact is that 22 percent of the Swedes do drink from the package once in a while. Double as many men than woman.

In a new survey by YouGov on behalf of Arla, 3,500 Swedes answered whether they drink directly from the milk package. Every fifth person said: ’Yes I do!’. Among men, almost 30 percent stated that they drink milk directly from the package. Two percent in the group 55+ stated that they sometimes take a sip, among the younger ones, aged 15-34, the number was 10 percent.

– I understand why many people drink directly from the package, you often end up with the refrigerator door open in search of something good to eat and then it is easy to use the opportunity and take a sip, Konrad von Otter, category manager for milk at Arla says.

He adds that another common occasion, where people drink from the package is after exercise, which he recommends because, ‘there is a lot in the milk that makes it suitable as a sports drink, not least the protein that helps build muscle’.

Read more HERE

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The Swedish market for grill has been growing rapidly the last years – and several Swedish cheeses has entered the scene. February brought news from Dalsspira and Norrmejerier.

Dalsspira dairy has entered two cooperation agreement, starting here in February. The dairy is going to produce the cheese to Sibylla’s newly launched Swedish Grill cheese burger. And Dalsspira has also made an agreement to produce grilled cheese for Svenska Hamburgare AB. The cheese is a new product to the market, where the cheese will be sold as frozen pieces in multipacks.

Also Norrmejerier launched a new Swedish grill cheese in the Supermarkets this week. The cheese, called Grilloumi, is the result of a collaboration between Fontana — who was the first with the original halloumi on the Swedish marked — and Normejerier.

– When we at Fontana enter a collaboration with other companies, it is very important, that you share the same values. We have this connection with Norrmejerier, and therefore it is both fun and rewarding to work together. When it comes to the cheese, Grilloumi, that we have produced ourselves, it becomes extra important that everything works well, says Fontana’s CEO Loizos Papadopoulos in a comment.

The new cheese is launched in ica, Coop, City Gross, Willys and Hemköp.

Read more HERE

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The conflict over the dairy in Boxholm continues. Now Arla has sued the municipality of Boxholm and the new owner ÖMF Invest / Glada bonden.

The dairy in Boxholm has been the centre of conflict for a very long time. The recent dispute over the dairy began in the autumn of 2020 after Arla sold the facility to Boxholm municipality, which shortly afterwards sold it on to Glada bonden. The disagreements have been about what equipment was included in the purchase and what the dairy might be used for.

According to Swedish Radio P4 Ösergötland Arla Foods is now suing the municipality of Boxholm and ÖMF Invest / Glada bonden, demanding the right to certain equipment in the dairy. This includes a pair of tanks and a filter. The application is very comprehensive with 35 appendices and contains previously unknown emails from municipal director Göran Lundström to ÖMF’s representatives.

Ylva Nykvist, who is Arla’s General Counsel, believes that Boxholm’s municipality may have violated several laws. Göran Lundström does not want to comment, when asked by the radio, because he had not yet read the lawsuit, he answered.

Read more HERE.

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Last year Skånemejerier ekonomisk förening bought the majority of shares from the ingredient manufacturer Fipros AB in Kågeröd. The new owners still keep their cards close to the chest, chairman Anders Rolfsson says.

The dairy in Kågeröd has had a long and changing story with many different owners. I 2009 the facility was sold by Skånemejerier to the Danish company Fipros A/S, which is engaged in contract production for the food and pharmaceutical industy. It is a company is in good growth.

Now the dairy is back on the hands of Skånemejerier ekonomisk förening – the association, which consists of milk producers who supply to Skånemejerier AB.

The Danish minority owner remains as CEO and the company continues under the name Fipros AB.

Alt.nu has interviewed the chairman of Skånemejerier ekonomisk förening, Anders Rolfsson, now also chairman of Fipros AB.

He rejects that there are current plans to procced raw milk from the members at the facility – ’at least not right now’.

– We will see how we choose to develop this company. Of course, we have an idea with the acquisition, but we do not want to say more about that yet, Anders Rolfsson says to Atl.nu.

Read more HERE (only subscribers)

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The total amount of milk brought to the Swedish dairies in 2020 increased by 2.5 percent, compared to 2019. For organic milk, the amount increased by almost 4 percent. This is stated in a new statistics report from Jordbruksverket.

The total amount of milk in 2020 was 2,772,000 tonnes. The proportion of organic milk was 481,000 tonnes. Compared with the figures for 2019, the total amount increased by 68,000 tonnes or 2.5 percent. Organic milk increased by 17,000 tonnes or almost 4 percent compared with data from 2019.

The milk was used to produce 694,000 tonnes of drinking milk and 236,000 tonnes of fermented dairy products. This meant a reduction in drinking milk by 5 percent, and an increase in fermented products by 6 percent, compared with 2019.

The production of cream, cheese and butter increased compared with the previous year, while the production of milk powder decreased.

The report ”Animal production, annual and monthly statistics – 2020: 12” also have statistics concerning the slaughter of agricultural animals. For example, 434,400 cattle were slaughtered, corresponding to 141,000 tonnes. The slaughter of cattle increased by 1 percent compared to 2019. Read more HERE

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A new report from Ekologiska Lantbrukarna shows that the sales value of Swedish-produced organic food increased by 2.6 percent in 2020. As an exception the sales of organic dairy dropped by 1,9 percent

For two years in a row, sales of Swedish-produced organic food have been falling. Now new statistic shows a trend break according to Jordbruksaktuelt (ja.se).

The report ”Swedish eco-index 2020 quarter 4” presents new statistics developed by The Nielsen Company. The numbers show that the sales value of Swedish-produced organic food increased by SEK 133 million during 2020. The statistics also show that there was an increase for all organic food during the year, something that KRAV confirms in its recently published statistics on KRAV-labelled food in 2020.

The results differ from the preliminary analysis Ekoweb previously made in its annual market report, which showed that sales of organic food declined during the year.

The report also highlights the differences in different categories of organic food – and notes the sales value of organic dairy products decreased with 50 mio. SEK (1,9 precent).

– We are worried about the trend for organic milk, because we also know that a large part of organic milk goes to public kitchens and other food services, which have reduced their purchases due to the pandemic. This is serious and not just for dairy farmers. Cows are absolutely crucial for well-functioning cycles, biological diversity and continued development in all organic farming, says Sofia Sollén-Norrlin, operations manager at Organic Farmers, in a press release.

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Västerbottensost®, the National Culinary Team of Sweden and the Culinary Junior Team begin a long-term collaboration. The goal is to inspire both the industry and the home cooks.

– Västerbotten cheese represents the highest quality and a unique taste, and in addition it is one of Sweden’s strongest brands. We find that our collaboration can strengthen our Swedish gastronomic successes, Jens Ericsson, General Manager of the National Culinary Team of Sweden, says.

– We are extremely proud of the collaboration with the Culinary Teams and see great opportunities to highlight the unique taste of Västerbottensost® for a wider audience, both nationally and internationally, Lina Jonsson, Product & Relationships Manager for Västerbottensost®, says.

The firs result of the partnership is soon to be revealed: A new product launch from Västerbotten, linked with recipes, created by Anders Karlsson, one of the coaches for the Junior team. The new cheese hits the shops here in February.

Read more HERE