Sweden’s industry-backed Från Sverige (“From Sweden”) origin label is continuing its strong expansion, now appearing on nearly 13,000 products across more than 60 categories, prompting another reduction in licence fees for participating companies.
The scheme, which helps consumers identify Swedish-grown and Swedish-produced food, ingredients and plants, has reached record levels of public recognition and consumer trust, according to Svenskmärkning, the organisation behind the label.
Launched a decade ago by the Swedish Farmers’ Federation (LRF), the Swedish Food Federation and Swedish Grocery Trade, the certification was introduced in response to rising consumer demand for domestically produced food and to help safeguard the future supply of Swedish raw materials.
The continued growth of the scheme has enabled Svenskmärkning to reduce its licence fee by 8 per cent from 1 July 2026. The fee will fall from 0.065 per cent to 0.060 per cent of turnover on labelled products for companies with annual revenues exceeding SEK 25 million. Since its launch in 2016, the licence fee has been reduced by a total of 25 per cent, reflecting what the organisation describes as the collective strength of the industry.
Tina Stugemo, Chief Executive of Svenskmärkning, said the latest fee reduction demonstrated the commercial success of the label.
“The fact that we are able to reduce the licence fee is clear evidence that Från Sverige is generating positive results,” she said, explaining:
“As the label grows and creates value throughout the supply chain, we can continue investing in visibility and consumer trust while making it even more attractive to label Swedish products. By lowering the fee, we also want to make it easier for more companies to clearly communicate Swedish origin, strengthen the competitiveness of Swedish-produced food, and continue meeting consumers’ clear demand.”
The Från Sverige label has become an increasingly prominent feature of Sweden’s grocery sector, underlining the growing importance consumers place on transparency and domestic food production.