Arla and Starbucks® began their partnership on ready-to-drink coffee beverages in 2010. Now, the collaboration is expanding with the launch of a new protein drink designed to support active lifestyles.
Starbucks® continues to innovate its Ready-to-Drink lineup with an exciting addition: Starbucks® Protein Drink with Coffee. This marks the first protein-rich drink in the Ready-to-Drink series to debut in Sweden, available in three delicious variants starting February 10, 2025.
- We aim to provide beverages that support our consumers’ active lifestyles. Our new venture into protein-rich drinks combines the beloved Starbucks® flavor with a high-protein beverage that truly makes a difference. We are committed to evolving our range of on-the-go drinks to offer variety and new ways to enhance everyday life. Our new Starbucks® Protein Drink with Coffee is a perfect example of that, says Daniel Snöhäger, Senior Commercial Manager for Starbucks® Chilled Coffee at Arla Sweden, in a press release.
As of January 20, 2025, customers visiting Pressbyrån and Skistar stores in Duved, Sälen, Vemdalen, and Åre will have the opportunity to get an exclusive preview of the new range. With Starbucks® Protein Drink with Coffee, consumers can enjoy the signature Starbucks® taste paired with a convenient, protein-rich option that fits seamlessly into an active lifestyle.
The drink contains Starbucks® Arabica coffee, each 330 ml bottle with 20 grams of protein, creamy low-fat milk, and no added sugar. Available in three flavors—Caffè Latte, Chocolate Mocha, and Caramel Hazelnut—the new drink caters to both coffee enthusiasts and fitness-conscious individuals.
After its successful launch in the UK last summer, the Starbucks® Protein Drink with Coffee is set to roll out across Sweden and the rest of Europe in 2025.
Read the press release HERE