The quark segment has seen explosive growth in sales over the past few years. As a result, Skånemejerier is launching Lindahls PRO+, a protein-enriched drinkable yogurt with 26 grams of protein.
– We see great future potential for the quark segment, particularly in catering to individuals with high training frequency. The demand for protein-rich alternatives has skyrocketed, and Lindahls PRO+ is a strong addition to the active lifestyle, says Gabriella Stajduhar, brand manager for Lindahls.
According to a recent Sifo survey by Skånemejerier, one in four Swedes interested in protein-enriched products (25 percent) consume them to build muscle. This figure rises to 41 percent among those who are both interested in protein-enriched products and lead a highly active lifestyle.
Read more about the product and the survey HERE