71 percent of the Scanians find it important to choose locally produced food. Shorter transports, the desire to benefit one’s region and good animal welfare are the main reasons.
A survey, carried out on behalf of Skånemejerier, shows that there is a great commitment to local products – despite the actual price pressure.
– We can see that Scanians are loyal buyers when it comes to locally produced goods, and that they care about the Scanian food industry. The trend for buying local food stands strong even in times of crisis, and although more people are looking for cheap foreign alternatives, we clearly see a high willingness to buy Scanian food, says Anette Gregow, director of communications and sustainability at Skånemejerier.
– This is a positive trend while the situation is critical for many of our farmers, who experience dramatic price increases, she says,
The survey also shows that every second Scanian (49 percent) is prepared to pay more for locally produced food.
Read the full press release HERE