What is the future of health and nutrition? Tetra Pak interviewed 5,000 consumers along with food and beverage experts from around the world. The answers can be found in Tetra Pak’s Index 2023.
Consumers are now actively considering the environment alongside their individual health when buying food, according to Tetra Pak’s Index 2023, launched a few weeks ago. For instants does 54% of the consumers consider the future of the planet when making food choices. 70% say that healthy products shouldn’t harm the environment.
The index also focusses on the rising number of consumers consciously reducing the amount of meat they eat, known as ’flexitarians’, with nearly half of all consumers saying they are reducing meat intake or excluding meat altogether. The Tetra Pak Index, based on a survey conducted in ten countries around the world by global market research firm IPSOS, found that this trend towards meat reduction is a global phenomenon. 56% of respondents cite health reasons for adopting a flexitarian, pescatarian, vegetarian or vegan diet, but over a third (36%) specifically cite the environment as their primary motivator.
The research also reveals that convenience is no longer king. In a marked shift in long-prevailing attitudes, 70% would sacrifice convenience for healthier products. The drive for health is also unaffected by the cost-of-living crisis, with only 17% willing to sacrifice food and drinks with health benefits in the current economic climate.
– The findings of this year’s Index are reflective of the direction we have taken in the last few years, to decarbonise the food industry and make food systems more resilient and sustainable. In many parts of the world, people rely on products such as milk and juices for their daily nutrition, so it is critical to optimise their value chain with innovations in sourcing, packaging, processing and distribution, which is where we have been playing an active role together with our customers and suppliers, Adolfo Orive, President and CEO at Tetra Pak, comments.
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