Simple and familiar snacks remain the preferred choice for Swedish consumers, according to the 2026 Snack Report published by LRF Mjölk and the Bread Institute (Mellemmålsrapporten 2026).
Snacking continues to be an established part of daily life in Sweden. Seven in ten Swedes (70%) eat a snack at home at least once a week, while 42% do so every weekday. Outside the home, half of consumers (50%) report eating snacks at least once a week.
Despite a growing range of snack products on the market, traditional options continue to dominate. Fresh fruit, berries and vegetables top the list of the most consumed snacks, chosen by 51% of respondents. Soft sandwiches (37%) and crispbread with toppings (28%) also remain popular.
Dairy products continue to hold a strong position in Swedish snacking habits. Yoghurt, cultured milk products and milk with cereal or muesli are consumed by 21% of respondents, making dairy one of the country’s most common snack categories. High-protein dairy products such as quark and cottage cheese also feature among the top ten snack choices, selected by 13%.
“The snack occasion needs to fit into everyday life. Dairy products such as yoghurt, cultured milk and milk offer a quick and convenient way to consume protein and other important nutrients,” said Peter Kofoed, Head of LRF Mjölk.
Hunger remains the main reason for snacking, cited by 50% of respondents. Energy and nutrition are also important drivers (43%), while taste (45%) and convenience (36%) strongly influence snack choices.
The report also highlights the enduring importance of Sweden’s fika culture. Sweet baked goods rank as the fourth most common snack choice, consumed by 25% of respondents.
“The fact that both sandwiches and sweet baked goods have a natural place between meals says a great deal about Swedish fika culture. Fika serves an important social function, bringing people together for conversation and a break in the day,” said Martin Lundell, Managing Director of the Bread Institute.
The findings in the report are based on a nationally representative survey conducted by Novus.