Arla Cultura Profibi natural cultured milk and the blueberry drinking cultured milk have been named winners in the Dairy Product of the Year category at the MåBra Awards 2026.
The award is presented by MåBra, Sweden’s largest health magazine, which for the fifteenth consecutive year highlights the best new health-focused products on supermarket shelves. The competition is based on nominations from both consumers and food producers, with the final selection made by an expert jury.
In its citation, the jury highlights that Arla Cultura Profibi is fibre-enriched and fermented, contains eight different live bacterial cultures, and is also a source of vitamin D, calcium and protein – all combined with great taste.
- This is a fantastic recognition of all the hard work our colleagues put into creating products that make everyday life both tastier and healthier. We are incredibly proud that Cultura Profibi is being recognised in this way, says Kristina Hammerö, Marketing Director at Arla in a press release.
Profibi was launched in autumn 2025 and is part of the Arla Cultura® range, which also includes the popular products Kefir, Onaka and Dofilus.