Arla launches its first completely plant-based product

The Bregott range will be expanded with a 100 percent plant-based alternative.

More and more consumers today demand plant-based alternatives in their diet. Therefore, Arla is ready with its first 100 percent plant-based alternative.

– We are so happy to be able to offer Bregott in another variant, to those who wish to eat a more plant-based diet. We see that consumers today are happy to switch between dairy products and plant-based alternatives depending on need and situation. Bregott from the plant kingdom is a perfect alternative as a plant-based product that does not compromise on taste, Karin Granlund, responsible for Bregott at Arla, says.

The Bregott brand has been on the market since 1969, known for its taste and spread ability. It is made from butter, rapeseed oil and little salt. The new Bregott is made from rapeseed, coconut, and shea oil, as well as a pinch of salt. Bregott from the plant kingdom is available in stores from week 19.

Read the full press release HERE