Skånemejerier produces Sweden’s best-selling juice, Bravo, and this year, the trademark turns 50. This will be marked by joining the ‘Melodifestival’ tour and by launcing a jubilee juice.
– We celebrate the anniversary by joining hands with perhaps the most beloved folk festival we have. Bravo is a given partner to the Melodifestival tour. We share many values, such as warmth, joy, and that we target families, Louise Bergqvist, Brand Manager Bravo, says.
To mark the anniversary, Bravo is also launching an anniversary juice, which is a blend of the most popular fruits over the years. The juice is launched as a limited edition and is available in stores from week 7 until week 35.
Bravo’s history began in 1973 when the brand was founded. It started with orange juice. Apple juice followed in the mid-70s. Over the years, the range has grown and now includes 21 juices without pulp in various formats, four juices with pulp and four smoothies. They all contain 100 percent fruit and berries, no added sugar or other additives.
Read the full press release HERE