Arla is the Swedes’ preferred brand

According to a survey from YouGov, Arla is the brand that most Swedes consider adding to their shopping cart.

YouGov’s grocery ranking is compiled using the YouGov Brand Index and indicates what proportion of the population would consider buying this brand next time they shop.

As mentioned, Arla is number one on the top-ten list of consumers’ preferred brands with a score of 48.1 pct. But another dairy is also on the list, namely Skånemejeri, which is number 9 with a score of 31.8 pct. The other brands on the list are from top to bottom: Pågen, Wasabröd, Scan, Kungsörnen, Marabou, Felix, Findus and Heinz.

Read the press release from YouGov HERE