This autumn, Kavli’s spreadable cheese is being launched in a new design – one that honours tradition while visually expressing Kavli’s mission to make the world a little softer.
- The new design direction takes a modern, playful approach with clear flavour differentiation while successfully preserving our century-long heritage. We’ve also made our brand promise even more prominent on the packaging, says Annika Skardal, Senior Brand Manager at O. Kavli, in a press release.
With the new design, Kavli has taken a fresh look at its overall identity and developed a cohesive system that unites the product range and creates strong recognition across categories. In addition to an updated logo, the company has introduced a symbol representing Kavli’s ownership purpose. The symbol ties into the message ‘Kavli makes the world softer’ and highlights that all Kavli’s profits are donated to good causes.
“The new design helps us carry this story forward. Our visual language is soft, modern, and full of energy,” the press release concludes.
The first product to feature the new look is Kavli’s spreadable cheese – a product that was first launched more than 100 years ago, in 1924, when the innovative Norwegian Olav Kavli created the world’s first spreadable cheese.
Learn more about Kavli’s history by taking a trip down memory lane in Kavli’s digital spreadable cheese museum, created in connection with the brand’s 100-year anniversary in 2024.