Skånemejerier kicks off Sweden’s biggest children’s run

‘Kalvinknatet’ is Sweden’s largest run for children, organized by Skånemejerier and local sports associations. The goal is to encourage children to exercise and have healthy lifestyles.

Leading up to this year’s run, Skånemejerier has conducted a survey, which shows that every fifth parent is concerned that their children are not getting enough nutrition. That’s why the Kalvinknatet is important, Anette Gregow, director of communications and sustainability at Skånemejerier, says.

In a press release she explains that the mascot, Kalvin the calf, represent a balanced holistic view with a good mix of movement, rest, sensual experiences and, not least, useful, and nutritious food.

– At the same time, we know that some parents are worried about whether their children get enough of these parts in the daily living.

According to the survey, carried out on behalf of Skånemejerier, one in five parents with children aged 2-18 at home (21 percent) feel concerned that their children are not getting enough nutrition through their diet. One in five parents (19 percent) also state that they have very little knowledge of their child’s daily nutritional needs.

‘Kalvinknatet’ has existed since 2002 and in total more than 310,000 children have participated. The race is aimed at the youngest children and takes place in 21 towns this year from May 7 to June 11.

30.000 children are expected to participate in the run and to have a cosy day with their families.

Read the full press release HERE