Norrmejerier strengthens national presence through new partnerships
With a focus on gaining market share outside Norrland, Norrmejerier enters partnerships with the national event organizers Gothia Cup, Sweden Rock Festival, and O-ringen.
Norrmejerier aims to grow throughout Sweden in the coming years. The new partnerships are intended to increase awareness of Norrmejerier among consumers nationwide.
– Norrmejerier’s brands Norrlogisk, Fjällfil, Verum, and Västerbottenost are already well-known in the Swedish market – some of them are even market leaders within their segments, Victoria Johansson, Head of Marketing and Innovation at Norrmejerier, says and adds:
– We are already a beloved brand in Norrland, and now we want to share our offerings with consumers across Sweden. We believe there is an interest in dairy products with a clear and interesting origin.
Maria Skogelid, Head of Dairy Category at Norrmejerier, explains that the three organizations Norrmejerier has chosen to partner with ”organize some of the world’s largest events in their categories and attract both young adults and families. At the same time, they are organizers that stand for similar values as we do, which do good.”
Read more about how Norrmejerier is a partner at three of this summer’s major events: Sweden Rock Festival, Gothia Cup, and O-ringen, July 21–27 HERE.
https://www.mynewsdesk.com/se/norrmejerier_ek/pressreleases/norrmejerier-staerker-nationell-naervaro-genom-partnerskap-med-gothia-cup-sweden-rock-festival-och-o-ringen-3305205