Definitions of Millennials vary, but it is typically accepted that the term refers to a category of consumers born between 1980 and 2000, Tetra Pak defines Millennials as consumers aged between 20 and 35. As the first generation to have grown up with the internet and digital technology, Millennials are a unique generation, who have only ever known a truly globalised world. That said, it is also the generation that bore the brunt of the financial crisis in 2008. It is the combination of these two factors that have driven the development of their underlying needs. Tetra Pack points out “six needs” that it believe brands should target when marketing to this generation: global, connected, social online and offline, hungry for experiences, impuls shoppers and smart consumers.
Etikett: tetra pak
Tetra Pak has launched its 2015 sustainability report, which highlights the company’s achievements in environmental performance, social responsibility and good governance over the past year.
“At Tetra Pak, our approach to sustainability derives from our brand promise: PROTECTS WHAT’S GOOD™. That means protecting food, through our processing and packaging activities. But it also means protecting people, both inside and outside the company. And it means protecting futures: our planet’s, our customers’ and our own,” said Dennis Jönsson, President and CEO, Tetra Pak Group.
“We have long realized the importance of balancing each of these commitments and that the only way to achieve this is through collaboration, innovation, determination and a strong sense of obligation across the entire company. With the announcement of the UN 2030 Sustainable Development Goals, sustainability will be an area ever more integrated into the activities of companies worldwide. We are committed to working with our customers to meet the challenges that the UN has set out.”
Results from a global survey on school milk programmes have just been published in a new Bulletin of the International Dairy Federation. This survey provides the most up to date information on school milk programmes and how these have developed since the last survey carried out by FAO in 1998.
Conducted jointly by the Food and Agriculture Organization and the International Dairy Federation, with the support of Tetra Laval, this survey is the largest of its kind in many years. It provides an in-depth look at school milk programmes in the Americas, Asia, Africa, Australia and Europe.
Some highlights of the survey include:
A total of 140 million children benefit from school milk, with around 57% of those receiving it at least 5 days per week.
In 58% of the programmes, children were provided with free milk. In 27% of the programmes, children were provided with subsidised milk.
Tetra Pak launches a new Marketing Services programme, providing tailor-made support to food and beverage brands in the challenging world of product innovation.
Launched at PACK EXPO Las Vegas, the comprehensive service involves customers in a collaborative journey – from idea generation, through product and package design to launch.
The full programme includes: working with the customer to understand their ambition, exploring potential opportunities, defining brand positioning, prototyping product formulations, designing the package, supporting the launch, evaluating consumer feedback and then refining the product until it achieves market success.
In May Tetra Pak released a new edition of its Dairy Processing Handbook, an industry reference book of 480 pages providing guidance on the key operational steps of dairy processing. The publication has been used by academics and technical engineers in more than 100 countries since its launch in the early 80s. It was revised to include new content on milk and whey powder; whey processing; concentrated yoghurt, as well as updates on commercial sterility regulations.
The printed book has been available to order since May. The entire contents of the book are now also available for free online reference and consultation upon registration at http://www.dairyprocessinghandbook.com.
Ambient drinking yoghurt, an entirely new category of dairy drinks, has taken China by storm since its launch in 2010. The market for this exciting product innovation has grown at an astounding rate, accounting for 13% of the country’s total yoghurt category in 2014 and is expected to achieve sales of almost €5 billion by the end of 2017. This illustrates the scale of opportunity the product presents globally, according to Tetra Pak.
The success of ambient drinking yoghurt in China has been driven by consumer demand for convenience, taste and nutritional benefit, trends that are reflected in many other countries. Studies show that traditional meals are under pressure; consumers across the world are increasingly opting for snacks and treats that fit their busy and complex lifestyles.
Tetra Evero® Aseptic, the world’s first aseptic carton bottle, is now available to pack products with oxygen sensitive enrichments, thanks to a new barrier material made of high density polyethylene in the package top. It can now be used for drink categories that are growing in popularity such as enriched ambient white milk, dairy alternatives, flavoured milk, and toddler and baby milk.
The package has been launched following a successful pilot with Italy’s leading dairy company, Granarolo, for their enriched lactose-free product range, Accadi.
Consumers worldwide remain overwhelmingly positive about the goodness of milk, understand its nutritional value, but feel variety and convenience are not keeping pace with modern lifestyles and expectations.
That is the conclusion of an international consumer study commissioned by Tetra Pak and published today in the company’s 8th Dairy Index. The study, undertaken earlier this year, highlights the need for dairy companies to revitalise the relevance of milk among consumers of all ages, through the introduction of innovative products and a fresh approach to marketing and communication.
For several years, the food industry has reported rising demand for nutritious but convenient products, fuelled by the new generation of health-conscious consumers leading ever-more active lives. People already regard milk as ‘nutritious’; ‘healthy’; ‘a good source of calcium’; and ‘tasty’, but to maintain its relevance in the modern world, producers need to innovate and develop drinks that reflect changing lifestyles.
Dennis Jönsson, President and CEO of Tetra Pak Group, commented: “The key to energising dairy in all geographies is to make people excited about drinking milk; creating new products and developing communication campaigns to show that it is convenient, pleasurable, a special treat even, and relevant to all.”
The report explores instances where dairy companies have successfully brought new drinks to market, identifying four global product trends. These trends include indulgent yet permissible treats; customized products that make milk easier to digest or provide added health benefits; drinks made for on-the-go consumption or snacking, and “pure” milk with organic or “natural” values.
In addition, the report reveals how new communication channels can be used to create successful marketing campaigns that raise awareness of the nutritional benefits of milk, whilst forging an emotional connection with people to drive consumption.
I samband med matkonferensen EAT Forum 1-2 juni i Stockholm, som samlar globala experter på hållbar mat, lanserar företag i samarbete med WWF initiativet Hållbar Livsmedelskedja.
– Målet är att driva på och öka omställningen till en hållbar produktion och konsumtion av livsmedel. Vi är stolta över att få koordinera arbetet. Genom samarbete och dialog i kombination med tydliga åtgärder kan alla aktörer som deltar bidra till en livsmedelskedja inom planetens gränser, säger Håkan Wirtén, generalsekreterare på Världsnaturfonden WWF.
Bakom initiativet Hållbar Livsmedelskedja står Arla Sverige, Axfood, Coop, HKScan, ICA, Lantmännen, Löfbergs, Orkla Foods Sverige, Polarbröd samt Tetra Pak. Målet med initiativet är att bidra till att nå en hållbar livsmedelsproduktion och konsumtion till år 2030, med fokus på den svenska livsmedelskedjan.