Etikett: pietrangeli

New MD at Arla UK

Ash_AmirahmadiArla Foods UK,  has announced the departure of its Managing Director, Tomas Pietrangeli, who is leaving the company to become CEO of Danish retail group Dagrofa A/S. Pietrangeli will be replaced by Ash Amirahmadi, who is currently SVP – Sales for Arla Foods in the UK.

Amirahmadi joined Arla Foods in 2004 from Unilever and has held a number of leadership roles across the business. He was appointed SVP – Sales in 2016, responsible for the company’s 120 strong Commercial Team, all UK customer relationships and global lead for Walmart and Tesco. During this time, Ash has overseen sales growth of circa £200 million and 9% growth in the company’s branded portfolio.

Amirahmadi is a graduate of Nottingham University where he studied engineering. He is of British and Iranian descent, moving to the UK from Iran during his childhood. Married to Elizabeth they have two children. He will take-up his new role on 1 July 2018 when Pietrangeli leaves.

Arla UK strategy

Arla Foods, UK’s largest dairy company, has unveiled its most ambitious business strategy to date to make Arla a household brand by 2020 and grow its revenue by nearly a third.

Spearheaded by new country head, Tomas Pietrangeli, who joined the UK business earlier this year, the ambition is part of the company’s global strategy for growth and will position Arla as the champion of British dairy.

Arla’s new strategy will include much greater investment in its Arla and Lurpak brands with the aim of creating them into top ten FMCG brands by 2020. It also plans to grow Castello to become the best known premium cheddar and speciality cheese brand.

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