Dairy processors and soft drinks manufacturers can exploit the huge potential offered by high-protein RTD beverages with Nutrilac® WheyHi, a new ingredient solution from Arla Foods Ingredients.
Sales of RTD beverages are exhibiting strong growth, with worldwide sales set to grow by 28% between 2016 and 2020. This trend reflects increased demand for convenience, primarily among busy urban-dwelling consumers.
Key segments in RTD include sports nutrition drinks, iced tea and coffee and fruit smoothies – mainstream categories that are enjoying robust growth.
In many countries the RTD market remains dominated by long shelf life drinks made using UHT processes. Previously, technical obstacles have made it difficult for manufacturers to add whey protein to such products without the risk of fouling. But now, with WheyHi from Arla Foods Ingredients, this risk is significantly reduced.