Etikett: millennials

US report: Millennials seek probiotic foods

With the increased focus on their potential in recent years, probiotics have emerged as one of the biggest trends today in the food and beverage industry. These products range from the familiar (i.e., yogurt, kefir, kombucha, and infant nutrition) to the cutting edge (probiotics in soda, coffee, tea, soups and even beer). But regardless of their mainstream status or lack thereof, probiotic and prebiotics products are inherently associated with the hottest wellness trends. These products intertwine themselves with a multitude of other superfood trends, nutritional hot topics, and functional areas—ranging from ancient grains to sports nutrition—further splintering the overall probiotic and prebiotic fortification trend.

Among probiotic and prebiotics proponents, Millennials ages 18-34 have relatively higher interest in probiotic foods and beverages compared to Gen Xers and Baby Boomers, a revelation keeping with the elevated interest in functional foods generally among Millennials. Acceptable by this young yet influential consumer segment is an important reason why Packaged Facts forecasts continued positive momentum for probiotic and prebiotics products.

Theese findings come from a 2017 National Consumer Survey conducted by market research firm Packaged Facts and published in the company’s brand new report Probiotics and Prebiotics: Food and Beverage New Product Trends.

Meet the Millennials–report from Tetra Pak

Definitions of Millennials vary, but it is typically accepted that the term refers to a category of consumers born between 1980 and 2000, Tetra Pak defines Millennials as consumers aged between 20 and 35. As the first generation to have grown up with the internet and digital technology, Millennials are a unique generation, who have only ever known a truly globalised world. That said, it is also the generation that bore the brunt of the financial crisis in 2008. It is the combination of these two factors that have driven the development of their underlying needs.  Tetra Pack points out “six needs” that it believe brands should target when marketing to this generation: global, connected, social online and offline, hungry for experiences, impuls shoppers and smart consumers.

Get the report here