Arla Foods UK launches milk where additional 25p of retail price is paid to its cooperative dairy farmers.
Arla has unveiled Arla Farmers Milk; created to give shoppers the opportunity to pay a little extra on each bottle to help Arla farmers.
The launch from the farmer-owned dairy company is based on research showing that almost two thirds of consumers (63%) said they would pay more for dairy products if they know the extra money goes back to farmers.