Researchers Mahshid Dehghan, PhD, Andrew Mente, PhD, Sumathy Rangarajan, MSc, Patrick Sheridan, MSc, Prof Viswanathan Mohan, MD, Romaina Iqbal, PhD et al publish an article in The Lancet of a Prospective Urban Rural Epidemiology (PURE) study is a large multinational cohort study of individuals aged 35–70 years enrolled from 21 countries in five continents.
Dietary guidelines recommend minimising consumption of whole-fat dairy products, as they are a source of saturated fats and presumed to adversely affect blood lipids and increase cardiovascular disease and mortality. Evidence for this contention is sparse and few data for the effects of dairy consumption on health are available from low-income and middle-income countries. Therefore, the researchers aimed to assess the associations between total dairy and specific types of dairy products with mortality and major cardiovascular disease.
The findings were: “Dairy consumption was associated with lower risk of mortality and major cardiovascular disease events in a diverse multinational cohort.”
The global dairy and soy food market will rise from US$617.9 billion in 2015 to US$773.4 billion by 2020, representing a compound annual growth rate of 4.6%, according to consumer insight firm Canadean.
The company’s latest report states that this cautious growth will be driven primarily by emerging and developing markets in Asia-Pacific (APAC), Middle East and Africa (MEA) and East European regions, in contrast to West Europe and North America, whose economic fragility has resulted in risks of weaker market growth.
According to Kiran Akkineni, Analyst for Canadean: “Changing consumer preferences and purchase patterns due to socio-economic and demographic changes have created new market dynamics. While the key markets of Western Europe and North America have witnessed stagnancy in liquid milk consumption paired with fast growth in processed and soy products, developing countries have recorded steep growth in demand for dairy products owing to their fairly low per capita consumption.”
The global market for drinking milk continued to grow in 2015, rising by 2.4% to 251 billion litres, according to a new report from food and drinks industry consultancy Zenith International. White milk remains by far the most commonly consumed type, capturing 93% of total volume, with flavoured milk accounting for the remaining 7%. Both segments are forecast to strengthen in the years to 2020, with annual growth of 2% and 7% respectively.
The majority of consumption takes place in the Asia Pacific region, with volume in excess of 130 billion litres making up 52% of the global market. This is followed by West Europe, North America and Latin America, with a combined share of 35%. Sales in all regions apart from North America increased in 2015.
Innovation is widespread in the industry, with manufacturers striving to capture market share through offering consumers added value. A number of innovation trends have emerged in recent years, from vitamin-enriched milks, confectionery-inspired flavours and premium positioning to weight-loss and gender-focused products.