Driven by the dairy co-operative’s desire to create products with no added or unnecessary ingredients, Arla Bio Nur® is the first product of its kind for the company anywhere in the world and consists of only organic yogurt (75 per cent) and organic fruit (25 per cent).
The name Bio Nur®, which translates as ‘just’, reflects Arla’s ambition to develop a yogurt with simple ingredients. With an increasing number of consumers recognising that the average fruit yogurt in Germany contains around 14g of added sugar, this is leading to a decline in the category. Arla Bio Nur® has no added sugar and contains between 6.8g and 7.7g of sugar, depending on the fruit variant, and consists of only natural ingredients.
Arla Bio Nur® is available across Germany now and comes in strawberry, tropical fruits and red fruit variants. Produced in Uphal, Germany, it will launch into other European market across 2019.