Valio began exporting its baby food range to Russia in October. The product range is made with Finnish milk. Baby food is not included in the Russian sanctions on groceries. The exports mean a return to Russia’s baby food market for Valio after a break of 15 years.
Valio used to export infant formula products to Russia under the Tutteli® brand up until the early 2000s. The infant formula products, made with Finnish milk, are returning to Russian shelves under the Valio Baby® brand.
Danone rose as much as 3 percent in Paris and Nestle SA also gained after China said it will lift its one-child policy, boosting the outlook for sales of infant nutrition. Danone, Nestle and Mead Johnson are among the biggest players in China’s $19 billion baby-formula market, which represents about a third of the industry globally.
There’s been a worldwide boom in the flow of baby food to China, with quantities ranging from single cans sold via Amazon.com Inc. to 25 metric-ton orders through suppliers on Alibaba.com. Since a 2008 infant-formula scandal that hospitalized 50,000 babies, the Chinese have sought out foreign-made brands.