This weekend, the music festival Lollapalooza take place in Stockholm, and Arla is on spot, ready to offer nutritious smoothies to more than 40,000 festival visitors per day.
A fortnight ago Arla’s event team was at the gamer festival Dream Hack in Jönköping to inspire the young gamers to healthy meals.
Now the turn has come for the guests at the music festival Lollapalooza in Stockholm 1.-3. July. Both at the gamer festival and at the music festival the income of the sale goes to Bris (Barnens Rätt I Samhället). Inside the festival area, Arla has built a lounge environment where festival visitors can hang out, drink nutritious smoothies, and replenish energy.
– We want to give festival visitors a nice place to hang out to recharge their batteries and at the same time offer an extra good energy boost. We make all smoothies on site with creamy yoghurt and lots of delicious berries and fruits, Fredrik Larm, event manager at Arla says.
– We are very happy to be part of Lollapalooza together with Arla and make Bris visible to festival visitors. It is thanks to gifts like this that the national support line for children can continue to be open around the clock, Heléne Tibblin, collection manager at Bris, says.
Read the full press release HERE