Arla Ko® Eko get a new packaging design. The criticized message ”Net zero climate footprint” has been removed. Instead, the farmers’ work for sustainability is in focus.
In the beginning of the year, Arla updated its ecological criteria and from this week on, a new packaging for Arla Ko® Eko will be rolled out.
The new look of involves that the message ”Net zero climate footprint” is removed, because the climate compensation that was the basis for the Arla Ko® Eko range is being phased out, instead the climate and sustainability work on the Swedish farms is in focus.
– We are working hard to reduce the climate footprint both on the farm and in production, and this year we have further sharpened our climate goals. Climate compensation has been an added value for eco-consumers as a complement to our work to reduce emissions. Although we wanted to make that information as clear and easy to understand as possible, the concept of ”net zero climate footprint” has raised questions and criticism. Even when we convey complex sustainability issues, it is of course important that the message is conveyed. We now choose to focus more on what is happening here, on Swedish farms, Victoria Olsson, head of sustainability, Arla Sweden says.
Read the full press release HERE