MAX is switching to Swedish grilloumi for the sake of the climate

Norrmejerier will supply grilled cheese to the burger chain Max, which replaces Cypriot halloumi with Swedish cheese in its vegetarian burgers.
In the recent years many Swedish dairies have launched their own grilled cheese, and the competition for customers’ is fierce. It is therefore an important deal for Norrmejerier that they have entered an agreement to supply grilled cheese to Max, writes Atl.nu
When Max launched its halloumi burger in 2016, the dish quickly became a favourite among guests. But this spring the Cypriot variant will be replaced by a cheese from Norrmejerier, called Grilloumi. The deal is made in collaboration with Fontana, who owns the trademark Grilloumi.
The background for Max’ choice is that local cheese has a 50 percent lower climate impact than the imported halloumi, due to Swedish production methods and less transportation.
– This deal means that we get significantly larger volumes of northern grilled cheese, which is positive from both a volume and profitability perspective, CEO Krister Zackari, Norrmejerier, says to ATL.
MAX is Sweden’s oldest and maybe most popular burger chain, which started in 1968.
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