Potato drink hits the marked in major offensive

The potato-based drink DUG, launched in the sprin, is now on the store shelves in most of Sweden – and well on its way to Shanghai.

The Swedish launch of Veg of Lunds’ new plant-based potato-based drink, DUG®, is ongoing – in Sweden, UK, and China.

I Sweden the company recently signed agreements with most of the Swedish stores. DUG is already available in Ica and by the end of September, the potato drink will be on store shelves in around 450 Axfood owned stores and from October in Bergendahl’s 42 City Gross stores.

In the United Kingdom DUG was launched to the British customers as online purchase via amazon.

Most remarkable is the potato drinks entrance in China. Earlier this summer, Veg of Lund began a collaboration with Olé Supermarket, which has around 50 stores in Shanghai and Shenzhen. In total, the cities have app. 40 million inhabitants. Now they have started further cooperation with City Shop, which today has 13 stores in Shanghai’s central residential area, as well as two stores in Beijing, according to ATL.se

The fact that Veg of Lund has an agreement with City Shop gives us access to and an opportunity to expose our brand to purchasing power and conscious consumers who are happy to choose imported food, Cecilia Lindwall, CEO of Veg of Lund, says in a press release.

Read more HERE (only for ATL-subscibers)

About Veg of Lund

The company was founded by Eva Tornberg, professor emerita at Lund University, 2016. Veg of Lund develops plant-based foods and owns patented methods for developing new food categories in the fast-growing market for plant-based foods. The company’s shares were listed on the Nasdaq First North Growth Market under ticker VOLAB.