The dairies put Greek yoghurt on the summer menu

In recent years Greek yoghurt has been a megatrend worldwide – including Sweden, where both Arla and Skånemejerier focus on Mediterranean yoghurts and other fermented milk products this summer.

Last week the dairies revealed some of their summer news. Skånemejerier presented a range of breakfast yoghurts with taste inspiration from Turkey and Greece (photo)— under Lindahls Salakis brand which is a market leader within cooking yogurt.

– It feels obvious that Salakis should also be on the breakfast table. It has been difficult to travel around the world lately, but we can still travel through food. These yoghurts give you a feeling of the Mediterranean at your own breakfast table, Martina Pettersson, marketing manager at Skånemejerier says and adds.

– In the tests we have made, we see that there is a great curiosity to try these products.

Read more HERE

Arla also launces four new variations of Greek yoghurt for the summer – for snacks and breakfasts.

The new Arla® Greek yogurt is made in the traditional way but with a modern creaminess that feels smooth and full. With the flavours natural, strawberry and lemon, there is a yoghurt for everyone, it is stated in a press release.

– Young consumers demand a yoghurt that both feels healthy and tastes good, and many feels that the alternatives available today are too sour or runny. For them, we have developed a really creamy and smooth yoghurt that is easy to vary with your favourite accessories or eat exactly as it is, Caroline Arentoft, Brand Manager Arla® Greek yoghurt says. Read more HERE

Among other dairy news this summer, Skånemejerier / Lindahls offers a new and refreshing drinking yoghurt with a fresh lemon taste. And Norrmejeriers presents its annual Sommer drink ‘Solskensfil’, which this summer comes in two flavours: Apple/Pear and Watermelon.