Västerbottensost®, the National Culinary Team of Sweden and the Culinary Junior Team begin a long-term collaboration. The goal is to inspire both the industry and the home cooks.
– Västerbotten cheese represents the highest quality and a unique taste, and in addition it is one of Sweden’s strongest brands. We find that our collaboration can strengthen our Swedish gastronomic successes, Jens Ericsson, General Manager of the National Culinary Team of Sweden, says.
– We are extremely proud of the collaboration with the Culinary Teams and see great opportunities to highlight the unique taste of Västerbottensost® for a wider audience, both nationally and internationally, Lina Jonsson, Product & Relationships Manager for Västerbottensost®, says.
The firs result of the partnership is soon to be revealed: A new product launch from Västerbotten, linked with recipes, created by Anders Karlsson, one of the coaches for the Junior team. The new cheese hits the shops here in February.
Read more HERE