Start-up received award for digital cheese tasting event

The shop and start-up company ‘Gårdshem’ in Umeå has developed an online cheese tasting event, that has increased the interest in local food. The owners have now received the Grand Tourism Award in Västerbotten 2020.


The company Gårdshem started by two young entrepreneurs Stefan Olsson and Christian Sjöland two years ago. And in March 2019 they opened a shop in Umeå. The shop sells locally produced products from farms, dairies, breweries and other food craftsmen in Västerbotten.

– Our concept is based on 100 percent local food and beverage, one of the owners Christian Sjöland states to

He also tells, that Gårdshem arrange cheese tasting— with only Norrland’s cheeses, but when corona struck, no one signed up to the events in the shop. Instead the two entrepreneurs – with inspiration from digital beer tasting – launched online cheese tasting.

The event got a lot of attention, which led to new customers.

Gårdshem has now received the Grand Tourism Award in Västerbotten 2020. Region Västerbotten writes in the justification that, ’when the pandemic put an end to Gårdshem’s usual food events and the number of customers dwindled, the company developed new concepts. They launched the world’s first online cheese tasting event, which since has been developed. The company also offered home delivery of groceries to customers, who could not visit the shop’.

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