The consumers have decided, that the plastic caps on Skånemejerier’s organic milk should be removed for good.
During the spring, Skånemejerier decided to remove the caps from all Hjordnära organic milk packagings, and then let sales figures and consumer reactions determine the future for the caps.
The consumers got in touch with the dairy via social medias and corporate customer service, and a clear majority — 79 percent — wanted to avoid the caps for good.
– This is exactly the result, we hoped for. It is gratifying to see that Hjordnära’s consumers prioritize sustainability over convenience. Removing the plastic caps reduces the packaging’s climate impact, and it also makes it easier for consumers to recycle because everything now can be sorted as paper, says Cecilia Lindwall, marketing manager at Skånemejerier. Read more HERE