Skånemejerier’s cheese brand Allerum switch to a new packaging with less plastic. This means that the packaging can be sorted as paper.
The change in packaging means a reduction of four tonnes of plastic per year and includes a total of 15 different packages of Allerum cheese.
– We believe that the change will be well received by our consumers. In surveys we see, that consumers who buy stored cheese are more interested in environmental issues than the average consumer, Louise Heegaard, marketing manager at Skånemejerier, says.
– We face a common challenge in the industry to reduce plastic and reduce the climate impact. Today, we have 97 percent recyclable packaging and our goal is 100 percent by 2022, says Skånemejerier’s sustainability manager, Jeanette Flodqvist.
Read the press release from Skånemejerier HERE