Dagligvarugalan’s category the Dairy Department of the Year goes to an Ica store — because all the finalists are Ica stores.
Every year, the branch magazine Fri Köpenskap holds a gala evening, where employees and other players in the retail business are attributed for their efforts – within 20 categories. One of these categories is the Dairy Department of the Year, and the three finalists have just been announced. They are Ica Kvantum Landvetter, Ica Nära Rosendal, Uppsala and Ica Kvantum Vellinge.
– The winner will be a store that has inspired its employees to focus on creating added value in the dairy department and to create a good workflow in the department in a rational and efficient way. The store must have worked with assortments, exposures and campaigns that have increased customer value, attracted new thinking and brand purchases at the consumer level and thereby strengthened the store’s overall attractiveness, the jury says.
The winners will be presented on October 8, 2020. Read more about the competition HERE