Healthy foods and new protein sources are on the rise in Nordic food trends. Although healthiness and sustainable choices are seen as important, glamour and indulgence play a part as well.
According to the results of Fazer’s recent Future of Food 2019 report, 41% of the Finnish respondents, reported they would be interested in favouring plant-based proteins, such as seitan, pulled oats and soya meal to protect the environment (23% in Denmark and Norway, 31% in Sweden). Furthermore, no less than 28% of the Finns surveyed would be interested in removing meat from their diet or only eating meat as an exception to protect the environment (18% in Denmark and Norway, 23% in Sweden). Individual health needs stand out in Finland, as more than half (54%) would like to eat food with nutrient profiles customised for their own needs.