Dutch global dairy giant Royal FrieslandCampina plans to invest €100 million in the China market this year, its CEO Hein Schumacher said in Beijing.
The investment will be used to expand the production and sales channels of Friso, the company’s high-end infant and toddler formula brand, and further expand its sales in smaller Chinese cities, as it projected that about 50 per cent of the future growth in China will come from third to sixth-tier cities, according to the company.