Valio’s nutrition agreement helps consumers to reduce their use of sugar and salt, and makes it easier to make low-salt choices or recipes. From 2015 – 2020, Valio will double the number of snack products it makes that are unflavoured, sugar-free, and with 20 – 50% less sugar than before. The goal for reducing salt content is to sell seven million kilos of Valio ValSa® reduced-salt products annually by 2020. Valio will also provide details of the amount of salt in all Valio recipes by 2020.
Valio’s low-salt product range, cheeses and spreads with Valio ValSa®, was launched in 2016, and by the end of 2017 almost four million kilograms of these products were sold. The goal is to bring the annual sale of Valio ValSa® products up to seven million kilos by 2020.