The market for fermented dairy alternatives has shown strong growth in recent years albeit from a small base. Today the segment constitutes less than 1% of the fermented foods market but it has seen the highest growth rates within the category in 2015 and 2016 (source: Euromonitor).
In August, Chr. Hansen commissioned a consumer survey to better understand usage of and attitudes toward dairy alternative products. The survey uncovered that
- Dairy alternatives are seen as a supplement to the existing dairy-based products enabling more choice and dietary options
- The modern consumer values variation and more than half of the consumers asked have purchased a dairy alternative food or beverage
- among those, 77% want to see more options in the grocery store, indicating that dairy alternative products have a lot of room for growth
Chr. Hansen is launching a product range that is well-suited to tap into the opportunities this new market trend is offering: Two new YoFlex® (yogurt) cultures and two new nu-trish® (probiotic) cultures.