Centrale del Latte d’Italia has entered into a strategic partnership with the Alibaba Group, global leader in online and mobile sales, to sell long-life (UHT) whole milk to the Chinese market.
Central del Latte d’Italia (CLI) products will be sold through Tmall, Alibaba Group’s largest Chinese business to consumer e-commerce platform, which will ensure access to a potential market of over 460 million active consumers annually. Tmall’s Chinese consumers will be able to purchase 100% Italian long-life milk (UHT milk with a shelf life of 300 days), under the Mukki brand.