Royal FrieslandCampina N.V. intends to simplify the organisation into four to be set up global business groups, being Consumer Dairy, Specialised Nutrition, Ingredients and Basic Dairy. A less complex structure will enable FrieslandCampina to more decisively respond to the market developments and to innovate better with respect to strategic priorities. The objective of the new structure is to further improve the company both operationally and commercially and so durably generate more value for the member dairy farmers. The new organisation will be operational as of 1 January 2018.
The new FrieslandCampina Consumer Dairy business group will be composed from the current consumer-driven business groups FrieslandCampina Europe, Middle East & Africa, FrieslandCampina Asia and the consumer-focused activities of FrieslandCampina Cheese, Butter & Milkpowder. The new FrieslandCampina Specialised Nutrition business group will focus on speciality food, such as infant nutrition, sports nutrition and nutrition for elderly people in view of the increasing importance of these high-value markets for FrieslandCampina. Two business groups will target the business to business market: FrieslandCampina Ingredients with the production and sales of ingredients and FrieslandCampina Basic Dairy with the production and sales of basic products, such as cheese, butter and milk powder to the food industry and retail. The latter is also responsible for optimising the milk processing.