Lawsuit against Arla says dairy ads portray bovine growth hormone rbST as a six-eyed monster

Arla Foods, with a plant in the Fox Valley Wisconsin, has been sued over a $30 million advertising campaign that — the plaintiff says — casts bovine growth hormone rbST in an unfavorable light.

In a lawsuit filed recently in U.S. District Court in Green Bay, Eli Lilly Elanco US of Indianapolis alleges that Arla’s campaign perpetuates false claims that rbST — which promotes milk production in cows — is dangerous.

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