Despite seeing significant growth during the 2010-2015 timeframe, the dairy and dairy alternatives category has seen a deceleration in growth, according to experts. Although the growth will be at a slower pace, the category still is expected to continue gaining share in the beverage market going forward.
As the dairy alternatives segment has grown, it also has evolved and seen new leaders come to the forefront. Currently, almond milk is driving the dairy alternatives segment, according to Gary Hemphill, managing director of research at New York-based Beverage Marketing Corporation (BMC). Although growth in the dairy alternatives segment slowed in 2015, it will continue to see modest growth going forward, he says.