Arla Farmers Milk adds 25 p to farmers

Arla Foods UK launches milk where additional 25p of retail price is paid to its cooperative dairy farmers.

Arla has unveiled Arla Farmers Milk; created to give shoppers the opportunity to pay a little extra on each bottle to help Arla farmers.

The launch from the farmer-owned dairy company is based on research showing that almost two thirds of consumers (63%) said they would pay more for dairy products if they know the extra money goes back to farmers.

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