Dannon gets more natural

US leading yogurt maker, Dannon – a subsidiary to French Danone, announces a pledge to its farmers, retail customers and consumers to further improve sustainable agriculture practices for its milk supply, to increase transparency for its portfolio of products and evolve to more natural and fewer ingredients for flagship brands.

Dannon commits to offer products coming from a more sustainable agriculture by working with its dairy farmer partners and their suppliers to progressively implement the use of sustainable agriculture practices and technology that leads to better soil health, better water management, an increase in biodiversity, and a decrease in carbon emission.

Dannon commits to bring all products from three flagship brands (Dannon®, Oikos® and Danimals®) towards the use of fewer and more natural ingredients that are not synthetic and non-GMO. Importantly, Dannon also commits that for these brands the feed of its farmers’ cows will be non-GMO, within a transition period of 3 years. The ambition is to evolve the remaining brands over time.