Wipak was granted the award for the package of the new cheese products of the Swedish manufacturer Arla Foods. “The lacquer creates a smooth, structured surface”, Arla Foods Jenny Klingberg explains. “The effect achieved at the POS is far bigger than we had anticipated. Using the design and the tac-tile lacquer, we have achieved our target to convey to our consumers attrib-utes such as tradition and handicraft by means of the new package“.
Mer än bara mjölk!