Marketing Services new from Tetra Pak

Tetra Pak launches a new Marketing Services programme, providing tailor-made support to food and beverage brands in the challenging world of product innovation.

Launched at PACK EXPO Las Vegas, the comprehensive service involves customers in a collaborative journey – from idea generation, through product and package design to launch.

The full programme includes: working with the customer to understand their ambition, exploring potential opportunities, defining brand positioning, prototyping product formulations, designing the package, supporting the launch, evaluating consumer feedback and then refining the product until it achieves market success.