The most significant part of the improved EBIT results from the acquisition of Benecol consumer product business in the UK, Ireland and Belgium in November 2014. In Poland, profitability of the Benecol business improved due to our streamlining efforts. Benecol’s launch in China, in turn, opened the door to the market of the world’s most populated country. It also supports Benecol’s strategically important expansion to new and growing markets of Asia after the South-Korean launch in February 2015, CEO Matti Rihko says.
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