French dairy firm Lactalis said on Friday it had agreed to buy siggi‘s, the U.S.-based maker of Icelandic style skyr yogurts, for an undisclosed price.
Lactalis said the deal “further expands our yogurt platform in the U.S. with this unique and fast-growing yogurt brand.”
After moving to New York from Iceland, siggi’s founder Siggi Hilmarsson felt American yogurt was too sweet and artificial for his liking. He felt homesick for skyr, a sweet Icelandic yoghurt/curd concoction.
Based on a recipe sent by his mother, Siggi began making skyr and went on to establish his own company in 2005 to sell it in the United States.
For nearly a decade, siggi’s Icelandic-style yogurt (called skyr) has steadily earned fans nationwide for its creamy, delicious flavor, simple ingredients and not a lot of sugar.
Today, the company announces the nationwide launch of siggi’s whole-milk yogurt, made with whole milk and a touch of cream for a richer taste experience than the 0% and 2% milkfat varieties. siggi’s whole-milk yogurts are available in four delicious flavors plain, vanilla, strawberry & rhubarb, and mixed berries siggi’s whole-milk yogurt contains more protein than sugar per serving (without using low-calorie sweeteners or sugar substitutes).