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Probiotic dairy products for children: An untapped market with global appeal

Chr. Hansen launches culture solution for kids’ drinking yogurt with the probiotic strain L. rhamnosus, LGG®

The market for children’s products is increasing rapidly with the trend towards smaller families, combined with higher disposable incomes, and parents are looking for foods that are healthy as well as tasty and convenient. At the same time, the awareness of probiotics – good bacteria – is increasing, as more and more scientific data on the correlation between digestive health and overall health is published, creating new opportunities for the innovative dairy producer.

Now Chr. Hansen presents ProKids, a concept solution for a tasty probiotic children’s drinking yogurt. It is Chr. Hansen’s newly developed freeze-dried DVS® culture, nu-trish® GY-1, which contains the LGG® probiotic strain together with a compatible yogurt culture, and a proven recipe that make up the backbone of the ProKids concept.

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