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Probiotic dairy products for children: An untapped market with global appeal

Chr. Hansen launches culture solution for kids’ drinking yogurt with the probiotic strain L. rhamnosus, LGG®

The market for children’s products is increasing rapidly with the trend towards smaller families, combined with higher disposable incomes, and parents are looking for foods that are healthy as well as tasty and convenient. At the same time, the awareness of probiotics – good bacteria – is increasing, as more and more scientific data on the correlation between digestive health and overall health is published, creating new opportunities for the innovative dairy producer.

Now Chr. Hansen presents ProKids, a concept solution for a tasty probiotic children’s drinking yogurt. It is Chr. Hansen’s newly developed freeze-dried DVS® culture, nu-trish® GY-1, which contains the LGG® probiotic strain together with a compatible yogurt culture, and a proven recipe that make up the backbone of the ProKids concept.

US report: Millennials seek probiotic foods

With the increased focus on their potential in recent years, probiotics have emerged as one of the biggest trends today in the food and beverage industry. These products range from the familiar (i.e., yogurt, kefir, kombucha, and infant nutrition) to the cutting edge (probiotics in soda, coffee, tea, soups and even beer). But regardless of their mainstream status or lack thereof, probiotic and prebiotics products are inherently associated with the hottest wellness trends. These products intertwine themselves with a multitude of other superfood trends, nutritional hot topics, and functional areas—ranging from ancient grains to sports nutrition—further splintering the overall probiotic and prebiotic fortification trend.

Among probiotic and prebiotics proponents, Millennials ages 18-34 have relatively higher interest in probiotic foods and beverages compared to Gen Xers and Baby Boomers, a revelation keeping with the elevated interest in functional foods generally among Millennials. Acceptable by this young yet influential consumer segment is an important reason why Packaged Facts forecasts continued positive momentum for probiotic and prebiotics products.

Theese findings come from a 2017 National Consumer Survey conducted by market research firm Packaged Facts and published in the company’s brand new report Probiotics and Prebiotics: Food and Beverage New Product Trends.

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