FrieslandCampina and Facebook announce the signing of their letter of intent for a partnership, expanding their collaboration in exploring close, personal and relevant connections with families and farmers around the world through mobile.
Roelof Joosten, CEO FrieslandCampina and Gary Briggs, CMO of Facebook, signed the agreement expanding the collaboration over the next years. This marks an important milestone for FrieslandCampina in deploying the further potential of mobile platforms in connecting and interacting with consumers around the world on nutrition information, dairy products and the world of Dutch dairy farmers. For Facebook, this collaboration underlines the value and business impact for international nutrition multi- brand companies, like FrieslandCampina, of understanding relevant, personal and engaging connections on a global scale.
Recently, FOSS entered into a strategic partnership with Mérieux NutriSciences, a global leader in analytical and consulting services. The partnership will help the two companies to team up in tackling the growing issue of food safety.
Drawing on respective areas of expertise, the strategic partnership lays the ground for both improved analytical services and the development of new analytical solutions that can target challenges faced by the food industry today.
One example is collaboration on ensuring food authenticity and integrity, with joint work around the detection and identification of adulteration agents. Another is the development of integrated analytical solutions that make it easier for food industry professionals to exploit the power of routine testing in their food safety management strategies. From the instrument set up to the regular maintenance and update of instruments, FOSS and Mérieux NutriSciences aim to provide an end-to-end service to their customers.