Valio introduces a new range of plant-based products: the spoonable Valio Oddlygood™ gurts and the Valio Oddlygood™ oat drink – both made from Finnish oats at Valio’s Riihimäki and Turenki plants, in Finland. The new gurts and the oat drink will be available in stores in Finland in February 2018 and in Sweden in spring 2018. Milk will continue to be the focus of Valio’s operations also in the future, and the new product innovations complement our offering.
Valio’s new plant-based products complement Valio’s milk-, fruit- and berry-based product offering. Valio Oddlygood™ gurts are a spoonable, yogurt-style snack made from Finnish oats. The Valio Oddlygood™ oat drink is also made from Finnish oats and can be enjoyed on its own or used in smoothies or for baking or cooking.
Per capita consumption of fluid milk beverages decreased by close to 22% from 2000 to 2016. Through the same period, consumption of non-dairy plant-based milk alternatives has increased by triple digits. The decrease in dairy milk consumption can be interpreted as each consumer going from 10 glasses of milk each week to eight glasses per week, not much on an individual level but enormous when viewed in terms of the whole population on an annual basis. Even so, milk is still being consumed in over 90% of the households in the U.S, a report from Package Facts says.
Package Facts concludes that the reasons behind the decline in dairy milk consumption and the reasons for the rise in plant-based milks, such as health concerns, with a growing number of consumers coming to believe that plant-based foods are healthier than animal-based foods. Further, the report considers the growing consumer base that is motivated by animal welfare concerns, leading them to choose plant-based beverages, as well as other plant-based foods over animal-based products.
Driven by negative health perceptions, reduced retail prices and exports and a growing number of non-dairy alternatives, the US dairy milk market has declined in recent years, as new research from Mintel reveals that sales of dairy milk decreased 7 percent in 2015 ($17.8 billion) and are projected to drop another 11 percent through 2020. Seen as a better-for-you (BFY) alternative to dairy milk, non-dairy milk offerings continue to see strong growth, with gains of 9 percent in 2015 to reach $1.9 billion.
The continued popularity of non-dairy milk is troubling for the dairy milk category with Mintel research revealing that half (49 percent) of Americans consume non-dairy milk.